Ye Guofu
$2.6B
Born
Jan 01, 1978
Age
47
Source of Wealth
Retail
Residence
Guangzhou, Guangdong
Citizenship
China
Marital Status
Children
0
Education
Associate in Arts/Science, Zhongnan University of Economics and Law
- Ye Guofu is the founder and CEO of budget retail chain Miniso, known for its value-for-money goods such as $1.5 mascara and $6 headphones.
- The company went public on the New York Stock Exchange in October 2020.
- Once branded as Japan-inspired, Miniso apologized in 2022 for its marketing strategy amid consumer backlash at home. It has has since removed Japanese elements from its store and logo designs.
- Banking on a franchise-heavy model for expansion, the company now has over 5,000 Miniso shops, including more than 2,000 overseas.
- Ye holds a degree from Zhongnan University of Economics and Law.
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