Russell Savage
$5.4B
Born
May 05, 1970
Age
55
Source of Wealth
Energy drinks
Residence
Delray Beach, Florida
Citizenship
United States
Marital Status
Single
Children
0
Education
Bachelor of Arts/Science, San Diego State University
- Russ Savage founded energy drink company Rockstar in 2001.
- Savage sold Rockstar to PepsiCo in 2020, in a deal worth more than $4 billion.
- Formerly known as Russ Weiner, he changed his name in 2025 to Russ Savage in honor of his father, right-wing talk-radio star Michael Savage.
- He got his start in the late 1990s, when he ran for California State Assembly. Though he lost the race, he caught the eye of his father's friend, Skyy Vodka founder Maurice Kanbar, who quickly hired him.
- When Kanbar rejected Savage's idea for an energy drink, he quit and launched Rockstar using a $50,000 mortgage on his Sausalito, Calif. condo.
- Savage started a yard service company in his Northern California neighborhood at age 8 and worked the drive-thru at Wendy's at 15.
- Savage once owned a 161-foot yacht named 'Rockstar' that was damaged by a Miami drawbridge.
- When the first Rockstar cans hit stores and bars, Savage drove around San Francisco in an old limo painted with the Rockstar logo to promote it.
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