Rank #728
Russ Weiner
Net worth $5.4B
Energy drinks · United States
- Born
- May 05, 1970
- Age
- 56
- Source
- Energy drinks
- Residence
- Delray Beach, Florida
- Citizenship
- United States
- Marital status
- Single
- Children
- 0
- Education
- Bachelor of Arts/Science, San Diego State University
Net worth over time
Biography
- Russ Weiner founded energy drink company Rockstar in 2001.
- Weiner sold Rockstar to PepsiCo in 2020, in a deal worth more than $4 billion.
- The son of right-wing talk-radio star Michael Savage, Weiner ran for California State Assembly in 1998.
- Though he lost the race, Weiner caught the eye of his father's friend, Skyy Vodka founder Maurice Kanbar, who quickly hired him.
- When Kanbar rejected Weiner's idea for an energy drink, Weiner quit and launched Rockstar using a $50,000 mortgage on his Sausalito, Calif. condo.
- Weiner started a yard service company in his Northern California neighborhood at age 8 and worked the drive-thru at Wendy's at 15.
- Weiner once owned a 161-foot yacht named 'Rockstar' that was damaged by a Miami drawbridge.
- When the first Rockstar cans hit stores and bars, Weiner drove around San Francisco in an old limo painted with the Rockstar logo to promote it.