Russ Weiner
$5.4B
Born
May 05, 1970
Age
55
Source of Wealth
Energy drinks
Residence
Delray Beach, Florida
Citizenship
United States
Marital Status
Single
Children
0
Education
Bachelor of Arts/Science, San Diego State University
- Russ Weiner founded energy drink company Rockstar in 2001.
- Weiner sold Rockstar to PepsiCo in 2020, in a deal worth more than $4 billion.
- The son of right-wing talk-radio star Michael Savage, Weiner ran for California State Assembly in 1998.
- Though he lost the race, Weiner caught the eye of his father's friend, Skyy Vodka founder Maurice Kanbar, who quickly hired him.
- When Kanbar rejected Weiner's idea for an energy drink, Weiner quit and launched Rockstar using a $50,000 mortgage on his Sausalito, Calif. condo.
- Weiner started a yard service company in his Northern California neighborhood at age 8 and worked the drive-thru at Wendy's at 15.
- Weiner once owned a 161-foot yacht named 'Rockstar' that was damaged by a Miami drawbridge.
- When the first Rockstar cans hit stores and bars, Weiner drove around San Francisco in an old limo painted with the Rockstar logo to promote it.
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