Prayudh Mahagitsiri
$1.4B
Born
Jan 01, 1946
Age
79
Source of Wealth
Coffee, shipping
Residence
Bangkok,
Citizenship
Thailand
Marital Status
Married
Children
3
Education
- Thai coffee magnate Prayudh Mahagitsiri's Quality Coffee Products was a long-standing joint venture with Nestle, which was terminated n December 2024.
- In a case filed by Prayudh, a Thai civil court ordered Nestlé in April 2025 to suspend production, distribution and import of Nescafé instant coffee in Thailand. The order was reversed by a ruling of a specialized court.
- Prayudh also has interests in steel, copper, shipping, offshore drilling and property development.
- His son Chalermchai, a Boston University grad, is CEO of holding outfit PM Group.
- His daughter Ausana is the chief operating officer of the PM Group and founder of Coffee Gallery, a chain of cafes.
- Prayudh's grandfather emigrated from southern China to Thailand, where he began trading foodstuffs and later imported Japanese-made tuk-tuks.
- Prayudh sells and markets P80, a food supplement that's made from the Longan fruit.
- The Mahagitsiri family has various franchises in Thailand including Pizza Hut, Taco Bell and Krispy Kreme.
- In May 2025 he was given a 24-year sentence by a Thai court in an alleged land-grabbing case. He said he will file an appeal .
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