Portrait of Kevin Plank

Rank #3342

Kevin Plank

Net worth $1.0B

Under Armour · United States

Born
Aug 13, 1972
Age
53
Source
Under Armour
Residence
Lutherville-Timonium, Maryland
Citizenship
United States
Marital status
Married
Children
2
Education
Master of Business Administration, Robert H. Smith School of Business; Bachelor of Arts/Science, University of Maryland

Net worth over time

Biography

  • Under Armour founder Kevin Plank built the popular sportswear brand as the underdog competitor to Nike.
  • Noticing his football teammates' sweat-soaked shirts, Plank came up with a lightweight, sweat-wicking shirt using fabrics from women's undergarments.
  • In the mid-1990s he sold his first shirts from his grandmother's basement, exaggerating to early customers to make the company sound bigger.
  • Plank, who stepped down as Under Armour's CEO in 2019 but returned to the role in 2024, took the company public in 2005.
  • Plank got kicked out of his high school after an alcohol-fueled brawl with Georgetown U football players; he later walked onto the U. of Maryland's football team.
  • Plank served on President Trump's manufacturing council but resigned in 2017 after the president lightly criticized neo-Nazi protestors in Charlottesville, Virginia.

Financial assets

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