Portrait of John Paul DeJoria

Rank #1395

John Paul DeJoria

Net worth $3.1B

Hair products, tequila · United States

Born
Apr 13, 1944
Age
82
Source
Hair products, tequila
Residence
Austin, Texas
Citizenship
United States
Marital status
Married
Children
6
Education
Diploma, High School

Net worth over time

Biography

  • John Paul DeJoria is the founder of tequila maker Patron Spirits Co. and cofounder of hair care company John Paul Mitchell Systems.
  • He slept in his car and sold shampoo door-to-door before he teamed up with Paul Mitchell in 1980 and turned $700 into John Paul Mitchell Systems.
  • In 1989 DeJoria and partner Martin Crowley acquired a stake in Patron, then sold it to Bacardi in 2018 in a $5.1 billion deal.
  • DeJoria launched a line of 3D cellphones under his ROK Stars brand in March 2019.
  • Since 2021, at least six companies under his ROKiT brand have filed for bankruptcy.
  • DeJoria supports a number of charities, including anti-poaching group Sea Shepherd Conservation Society who named a vessel after him.
  • DeJoria bought a former McDonald's campus for $40 million in June 2019.

Financial assets

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