Jimmy Rane
$1.5B
Born
Sep 15, 1946
Age
79
Source of Wealth
Lumber
Residence
Abbeville, Alabama
Citizenship
United States
Marital Status
Married
Children
3
Education
Bachelor of Arts/Science, Auburn University; Doctor of Jurisprudence, Samford University
- Jimmy Rane is founder and CEO of Great Southern Wood Preserving, which makes decks, fences and other treated lumber products.
- Rane is better known as "the Yella Fella," his cowboy alter-ego who appeared in his company's TV commercials.
- He and his brother transformed the family's $22,000 (1971 sales) backyard treating plant into a company with nearly $2 billion in annual sales.
- Rane started the Jimmy Rane Foundation in 2000, which has since awarded more than 620 partial college scholarships.
- Rane came up with the idea to advertise via short western films after reading about how Frank Perdue branded his chicken.
- He ran the company as a small side business for years while working as a lawyer, before eventually turning to it full-time.
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