Daniel Lubetzky
$2.3B
Born
Sep 28, 1968
Age
57
Source of Wealth
Snack bars
Residence
New York, New York
Citizenship
United States
Marital Status
Married
Children
4
Education
Bachelor of Arts/Science, Trinity University of San Antonio
- Daniel Lubetzky founded snack bar company Kind Healthy Snacks in 2004 and sold the majority of it to candy and pet food giant Mars in 2020.
- Mars initially bought a minority stake in Kind in 2017 for an undisclosed amount; the 2020 deal reportedly valued Kind at $5 billion.
- Lubetzky retains a financial stake in Kind, the size of which is undisclosed. Kind is known for its bars made with nuts and other ingredients.
- Prior to Kind, Lubetzky started PeaceWorks, a marketing, consulting and distribution company, in 1994.
- PeaceWorks specialized in selling items produced by groups in conflict, such as chocolates from Arabs and Israelis.
- While traveling for PeaceWorks, Lubetzky found a bar with whole nuts and fruit in Australia which became the impetus for Kind.
- While in high school and college, Lubetzky purchased watches wholesale and sold them at a markup at flea markets and shopping mall kiosks.
- Lubetzky wrote a 268-page senior thesis at Trinity University about achieving peace between Arabs and Israelis through business ventures.
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