Rank #2306
Bernd Freier
Net worth $1.8B
Fashion retail · Germany
- Born
- Jan 01, 1957
- Age
- 69
- Source
- Fashion retail
- Residence
- Rottendorf
- Citizenship
- Germany
- Marital status
- Married
- Children
- 2
- Education
Net worth over time
Biography
- Bernd Freier opened his first clothing store in Wuerzburg, Germany in 1969. He named it Sir Oliver after the hero of Dickens' novel Oliver Twist.
- The company, whose name was later shortened to s.Oliver, initially focused on standard mix-and-match casual fare.
- It has diversified into underwear, beachwear and nightwear, as well as licensing and sub-labels for evening clothes and trend-focused collections.
- With annual sales of around $1.5 billion, s.Oliver now has more than 700 stores and partner stores in over 20 countries.
- Freier stepped down as CEO in 2014 but took over again in 2018. He stepped down once more in 2019.
- Freier's son Christian has taken his place on s.Oliver's advisory council.
- s.Oliver has been a big sponsor of German sports including soccer and basketball.