Bernd Freier
$1.9B
Born
Jan 01, 1957
Age
68
Source of Wealth
Fashion retail
Residence
Rottendorf,
Citizenship
Germany
Marital Status
Married
Children
2
Education
- Bernd Freier opened his first clothing store in Wuerzburg, Germany in 1969. He named it Sir Oliver after the hero of Dickens' novel Oliver Twist.
- The company, whose name was later shortened to s.Oliver, initially focused on standard mix-and-match casual fare.
- It has diversified into underwear, beachwear and nightwear, as well as licensing and sub-labels for evening clothes and trend-focused collections.
- With annual sales of around $1.5 billion, s.Oliver now has more than 700 stores and partner stores in over 20 countries.
- Freier stepped down as CEO in 2014 but took over again in 2018. He stepped down once more in 2019.
- Freier's son Christian has taken his place on s.Oliver's advisory council.
- s.Oliver has been a big sponsor of German sports including soccer and basketball.
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