Axel Oberwelland & family

Net worth over time

Biography

• Axel Oberwelland is proprietor of the German candy company August Storck KG, whose brands include Werther's Original, Riesen and Toffifee.
• Oberwelland's great-grandfather August Storck founded the business in the Westphalia town of Werther in 1903.
• At the time, sweets typically were sold unpackaged and without branding. He packaged his individually and gave them snappy names.
• Today, Storck employs over 5,000 people, sells products in more than 100 countries and generates around $2 billion in estimated annual revenue.
• Axel became the fourth generation of his family to lead the company after his father, Klaus, retired on Storck's 100th anniversary in 2003.
• In 1992, Klaus Oberwelland established the Stork Foundation to preserve endangered stork populations.
• The most successful new launch in 2017 for sweets was Storck's Knoppers nut bar.